In this article, we will discuss the 10 best books on email marketing that you must read if you are really serious about doing email marketing for your business.
“Email has an ability many channels don’t: creating valuable, personal touches—at scale.”
David Newman
There are many people who usually say that today, it is not the time for email marketing. Now, email marketing is not much relevant from a marketing point of view or an ROI point of view. If you also think it, you are not right. Email marketing is such a marketing tool that is still relevant in any kind of business like B2B or B2C businesses.
Email marketing should not be spamming. Many people are confused about email marketing and email spamming. If people start to fire emails blindly after getting email lists from anywhere, it is not email marketing, it’s spamming. Email marketing is a very strategic module or a strategic marketing approach, you cannot use it as spam. If you do this, you are only wasting your efforts, time, energy, and money. It’s not going to be of any benefit.
But suppose, you are someone who knows everything about email marketing. Now, if you implement your own email marketing strategy in your business, you can’t imagine how many benefits you can get. But how can you find information about email marketing? Well, there are a lot of resources for you, books are the best among them. If you yourself search about which books you should take, it will take a good amount of your time.
For saving your precious time, energy and money, we have researched a lot and then mentioned the 10 best books on email marketing here. If you read these books, you will definitely become an expert in email marketing.
Let’s start-
List of 10 Best Books on Email Marketing
Email Marketing: 22 Ways to Supercharge your Emails
| Author | Jack Stone |
| Publication | 2018 |
| Rating | 5 out of 5 |
Do you want to boost your email engagement levels and revenue by as much as 300%? If so, ”Email Marketing” by Jack Stone is one of the best books that you should read. In this book, you learn how you can grow your email list quickly, you can master the art of discounting, you can convert more browsers into buyers, you can leverage ‘The Boomerang’ to drive repeat purchases, and much more. If you are really serious about your business, you shouldn’t ignore this decent book.
Email Marketing Rules: How to Wear a White Hat, Shoot Straight, and Win Hearts
| Author | Chad White |
| Publication | 2013 |
| Rating | 4.8 out of 5 |
If you want to run email campaigns for your business, you must have familiar with the goals that you want, and the rules by which you will achieve your goal. ”Email Marketing Rules” is an excellent book that will guide everything about email marketing that you need. Apart from that, this book helps in establishing permission practices that will safeguard your ability to get your emails delivered, in setting the right goals for your program and also in filling your email list with the least risky and most profitable subscribers, and much more.
Email Marketing Rules: Checklists, Frameworks, and 150 Best Practices for Business Success
| Author | Chad S. White |
| Publication | 2017 |
| Rating | 4.8 out of 5 |
As email marketing is one of the most powerful tools for any business today, therefore, it can’t be ignored. If you wisely use it, it will give unexpected results. This book describes a lot about email marketing. From planning to achieving the desired goal, everything is described here deeply. How to set the right program goals by understanding “deep metrics”, how to build high-performance lists by identifying valuable subscriber acquisition sources, how to develop solid workflows that avoid errors and speed up production are some of the best topics of this book.
Holistic Email Marketing
| Author | Kath Pay |
| Publication | 2020 |
| Rating | 4.7 out of 5 |
“Holistic Email Marketing” is also one of the best books on email marketing that is a practical guide to revolutionize your business and delight your customers. Through this informative book, you will learn how to develop strategies and tactics that will make you a better email marketer, how to craft email messages that your customers will love and act on, how to achieve your goals by using the ‘Helpful Marketing’ technique, and how to apply a scientific method to testing and marketing to reduce waste and learn what works, and much more. It is really a great resource for anyone interested in the email marketing industry.
Email Marketing for Profit
| Author | Jason Morgan |
| Publication | 2018 |
| Rating | 4.6 out of 5 |
As the name suggests that “Email Marketing for Profit” is an excellent intro to email marketing that majorly focuses on how to achieve maximum returns on minimum investment. Through this book, you will discover how to acquire new customers and clients and how to create profit from them, why “list-building” marketing strategies are key to your organization’s success, ways to use your list to increase revenue, awareness, and influence, how to annihilate competitors using automation with your list and much more. It is filled with decent knowledge that you need.
Email Persuasion: Captivate and Engage Your Audience, Build Authority and Generate More Sales With Email Marketing
| Author | Ian Brodie |
| Publication | 2013 |
| Rating | 4.5 out of 5 |
“Email Persuasion” is a good book on email marketing which is filled with many strategies with a practical guide. It has very useful tips for crafting effective cold emails. Through this book, you will discover the advanced techniques for turning email subscribers into paying clients, how to engage and persuade with your emails so that you build a loyal ‘fan base’ ready to buy from you, the Customer Insight Mapping technique for building a deep understanding of what your clients need and what will motivate them to buy from you, etc. Apart from this, the book presents some case studies of successful businesses that applied email marketing effectively and got a good profit.
Email Marketing Demystified: Build a Massive Mailing List, Write Copy that Converts, and Generate More Sales
| Author | Matthew Paulson |
| Publication | 2015 |
| Rating | 4.5 out of 5 |
If you want to build a massive mailing list or to write copy that can convert subscribers into buyers and generate more sales, you should read this one of the best email marketing books. It teaches you how to build a massive mailing list using 15 different proven list-building techniques, how to write compelling copy that engages your readers and drives them to take action, how to optimize every step of your email marketing funnel to skyrocket your sales, and most importantly how to grow a highly-engaged and hungry fan-base that will devour your content, etc. This book is quite enough to provide you the best information about email marketing.
300 Email Marketing Tips: Critical Advice And Strategy To Turn Subscribers Into Buyers & Grow A Six-Figure Business With Email
| Author | Meera Kothand |
| Publication | 2019 |
| Rating | 4.5 out of 5 |
How great if you can grow a six-figure business with just email marketing. Although it is difficult but not impossible. If you want so, then take this book, it will guide you practically on how you can level up your business. Apart from this, it teaches what branding has to do with email marketing, which thing most solopreneurs ignore when it comes to their email list, why it is so important to plan your email editorial calendar, etc. The author has done his best to provide the best value so that you can achieve the maximum returns from your business.
The Email Lifeline: How to Increase Your E-Mail Marketing Profits by 300% Using a Simple Formula
| Author | Anik Singal |
| Publication | 2016 |
| Rating | 4.4 out of 5 |
Many times, email marketing strategies don’t work due to some reasons, but people think email marketing is not for them and they ignore it. If you read this informative book, it will teach you how you can Increase your email marketing profits by 300% using a simple formula. The author has given a practical guide so that any people even a beginner can apply it in their business. Apart from this, the author has guided on how to choose the perfect products to promote, how to write emails that get people to click the “Buy” button, and how to collect a large number of emails from your own industry.
The New Email Revolution
| Author | Robert W. Bly |
| Publication | 2018 |
| Rating | 4.3 out of 5 |
There is a fact that most emails are ignored and very few emails are actually read. Have you ever thought about the reason behind this? The main reason behind this is the quality, design, and content of the email. If you are also not able to write a good email then you must read this book. This book will help you in finding templates you can use to create emails for dozens of different situations, in knowing the right wording and optimal word length for email communication, in getting recipients to read and respond to your email messages, in writing clearer, more engaging, more persuasive email copy for every occasion and much more.
FAQ
Why are emails important?
Email is considered an official letter that is generally used by employers, employees, executives, and almost every literate person. It is a digital form of formal letter, therefore, it is very important for different purposes.
What are the 4 types of marketing emails?
The 4 main types of marketing emails are as follows-
• Email Newsletters
• Acquisition Emails
• Retention Emails
• Promotional Emails
Which is the best email marketing tool?
The best email marketing tools are given below-
Hubspot – best for B2B service companies
Autopilot – best for marketing automation
Omnisend – best for medium-large eCommerce businesses
Benchmark – best for agencies
What are the three advantages of email?
- You can reach your potential customers with just one click
- You can sell your products or services directly to your customers
- You can contact anyone in a very short time.
Is Gmail webmail?
No, email is not webmail. Although the purpose of both is largely the same, they are different in some cases. The main difference between them is how they are accessed.
What are the challenges of email marketing?
There are many email marketing challenges that email programs face. These challenges are-
- Poor Coordination Between Other Departments and Channels
- Insufficient Staffing
- Limitations of Current Email Service Provider
- Bad Strategy or Leadership
- Lack of Quality Data, Integration, Etc.
What is the difference between email and webmail?
Email and Webmail both are almost the same. The only differences are their access process and their recovery process. Webmail is accessed through web browsers only, whereas Email Clients are accessed through desktop programs.
Conclusion
The above books are the best books on email marketing which provide all the information about email marketing and practically guide you to build an effective email marketing strategy. If you read these books then there will be no need to read another book on email marketing. These books are enough to make you an expert in email marketing.
I hope, you will have got familiar with these 10 best books on email marketing. Now, take these books and start reading, after sometime later, you will be an expert yourself in this field. So, don’t ignore these books.
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Thank you.
Further Read-
