10 Best Books on Copywriting to Read in 2021

A Girl is doing copywriting

In this article, I’ll discuss the 10 best books on copywriting that are very important for learning and understanding copywriting skills. I will also answer some of the very popular questions that are commonly asked by people in the FAQ section.

“Copy is a direct conversation with the consumer.”

Shirley Polykoff, American Senior Copywriter

Copywriting in very simple words is a set of words that compel the readers to take some kind of action. Now, that action can be signing up for something, registering for something, buying something, or any other sort of action that actually compels someone to use those words.

Everywhere you go online or even offline you are surrounded by copies. Remember the advertisement that was asking you to buy something, was a copy. Remember the last Facebook ads that you saw asking to register for some webinars, was a copy.

For example, let’s see you are selling something. If you keep talking about the product without asking people to buy it, that’s not a good copy. If you are only talking about the only buy…buy…buy this product but you are not saying what the product is, what its benefits are, again it’s bad copy.

Now, the question is, how can you make good copies for businesses?

The answer is, by learning copywriting skills.

To learn Copywriting, we have many informative books available today. Among them, I have mentioned the 10 best books on copywriting that every copywriter should read.

Are you curious to know those books?

Okay, let’s start.

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List of 10 Best Books on Copywriting

Breakthrough Advertising

AuthorEugene M. Schwartz, Martin Edelston
Publication2004
Rating5 out of 5

Schwartz’s this book is best for copywriters, advertisers, marketers, consultants, and anyone in the golf business. This book is not for beginners learning the fundamentals of advertising, this book is for the advanced student for direct response campaigns and the creator of copywriting. It has advanced concepts of the psychology of marketing that will help you to understand the needs of the market.



The Elements of Style

AuthorWilliam Strunk Jr., James McGill
Publication2020
Rating4.7 out of 5

“The Elements of Style” is a great book for today’s good writers which includes 8 rules of usage, 10 principles of composition, a list of commonly misused words and expressions, texting style, and emailing style. Along with this, it is considered one of the best books for improving grammar mistakes. For copywriting, this book must be read.



Tested Advertising Methods

AuthorCaples, Hahn
Publication1998
Rating4.7 out of 5

Caples’s “Tested Advertising Methods” is one of the best books on copywriting. It retains all the clarity, clear analysis, time-tested experience, and invaluable award-winning ideas from the original. Although it is a bit outdated, it is still incredibly creative and full of effective marketing truth. Therefore, it is placed among the best books on copywriting list.



Hey Whipple, Squeeze This

AuthorLuke Sullivan
Publication2016
Rating4.7 out of 5

Luke Sullivan’s “Hey, Whipple, Squeeze This” is definitely a very accessible and often inspiring book that explains how to advertise. In addition, this book teaches how to turn great ideas into successful campaigns, how to work effectively in all media channels, how to avoid the kill shots that will sink any campaign, and how to protect your work.



Ogilvy on Advertising

AuthorDavid Ogilvy
Publication1985
Rating4.7 out of 5

Mr. David’s “Ogilvy on Advertising” is a definitive book on how to create great, simple, highly effective advertising. In this informative book, the author reveals that how one can get a job in advertising, what is the psychology behind effective advertising, and what advertising can do for charities, etc. Although it is written in the 80s, it is still relevant today that is its beauty.



Made to Stick

AuthorChip Heath, Dan Heath
Publication2007
Rating4.6 out of 5

Heath’s this book is the best-selling book in Epistemology Philosophy. In addition, it comes in the top 10 best-selling books on Amazon in communication reference and communication & media studies. This book has an easy-to-use formula on how to identify and create successful, “sticky” and transformative ideas that help in understanding the market needs.



The Boron Letters

AuthorGary C. Halbert, Bond Halbert
Publication2013
Rating4.6 out of 5

It is a series of letters by history’s greatest copywriter Gary C. Halbert, explaining inside tactics and sage wisdom to his youngest son Bond. This book will train you in copywriting, help you to select a market worth pursuing. It will teach you how to induce guilt to reply using stamped return envelopes, etc. You will definitely learn a lot from this informative book.



Influence: The Psychology of Persuasion

AuthorRobert B. Cialdini
Publication2006
Rating4.6 out of 5

This book by Cialdini is the best in marketing and consumer behavior, marketing for small businesses, and popularly applied psychology. This book explains six universal principles of advertising. You will learn what is reciprocation, what is commitment and consistency, what is social proof, why liking is important, how to create authority for businesses, and finally, what is Scarcity through this book.



The Copywriter’s Handbook

AuthorRobert W. Bly
Publication2020
Rating4.6 out of 5

Mr. Robert’s “The Copywriter’s Handbook” is a brilliant package of ideas about advertising. It is one of the best books on copywriting that teaches us how to advertise effectively with minimum investment. This book reveals 10 tips for boosting landing page conversion rates. Moreover, it explains the best 15 techniques to ensure your emails get high open and click-through rates. Overall, it helps in creating powerful “lead magnets” that double response rates.



Everybody Writes

AuthorAnn Handley
Publication2014
Rating4.6 out of 5

“Everybody Rights” is Ann Handley’s guide to how to create ridiculously good content. Since it is said that content is king, Handley has focused more on the quality, clarity, and effectiveness of the content. This book teaches how to write better, how to practice creating reliable, credible content for clients.



FAQ

In the digital era, copywriting has become one of the most crucial parts of advertising any product. The companies want more copywriters for their organizations therefore, the need for copywriters in the market is increasing rapidly. If you want to become a copywriter, you should work on these skills-

  • Excellent writing skills
  • Ability to write to deadlines
  • Great research skills
  • Understanding the audience
  • SEO Understanding
  • Creativity

Since copywriting is the demand of the moment, its scope is very high. If you specialize in it, it will definitely make you rich. There are many copywriters in the world who are earning millions of dollars per annum by copywriting.

There are lots of free resources available on the Internet for learning copywriting that can make you an expert in it. Some of the best resources are-

Yes, of course. Copywriting is a very lucrative domain, especially for youth. Today, almost all businesses need a copywriter for their company’s advertisement.

Both copywriting and content writing are forms of information, awareness, and knowledge. The main difference between them is that copywriting focuses only on the marketing of businesses whereas content writing is anything that is informative and creative and sharable. copywriting is content, but the content isn’t necessarily copywriting.

For copywriting, the most important thing to have is creativity. The more creative you are, the more successful you will be in copywriting. There is no need of going anywhere for copywriting, you can do it sitting on the chair in your room. Thus, we can say copywriting is a work-from-home job.

Absolutely correct. Copywriting starts from creativity. There is no existence of copywriting without creativity.

John Emory Powers (1837–1919) is considered the first full-time copywriter of the world. He is regarded as the father of modern creative advertising.

Copywriters are usually hired by businesses in order to write landing pages, write sales letters, social media posts, etc.



Conclusion

These are the 10 best books on copywriting that will help you specialize in it. Many books have been written on copywriting but very few are only worth reading and the books I have mentioned above are some of them.

I hope you have got familiar with these best copywriting books of all time. Now, you should take these books and start studying. After a few weeks of studying with concentration, you will become an expert in copywriting.

If this article has added any value to your life, then share it with your friends so that they too can take advantage of it. And tell us in the comment section from which book you will start learning copywriting skills.

Thank you.

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